This original 1961 print advertisement from the H.D. Lee Company showcases the iconic Lee Riders cowboy pants, famously worn by working cowboys across the American West. The black-and-white ad features a rugged cowboy in full action on a working ranch, emphasizing the durability and authentic fit of the Lee denim. Known for their Sanforized denim, these pants are designed to wear like rawhide, molding perfectly to the wearer over time for comfort and practicality both in and out of the saddle.

The ad highlights Lee Riders as the trusted brand for cowboy pants, combining functionality with classic western style. The imagery and text evoke the spirit of mid-20th-century ranch life, making this piece a valuable collectible for vintage advertising enthusiasts, western wear collectors, and fans of Americana. Printed by the H.D. Lee Company of Kansas City, Missouri, this piece captures a significant cultural moment in workwear history.

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Note: You are purchasing the original magazine page only — not the product, service, or item shown in the advertisement. Perfect for collectors, decorators, or anyone who loves retro advertising art.

Please carefully view all of the photos for this listing - they are an important part of the description. I don't use stock photos or pictures sourced from third parties. The pictures you see are taken by me and show the actual advertisement you're buying.

If you purchase multiple items, please add them to your cart and then purchase. By doing this you will automatically get combined shipping.

Unless noted above, all of my ephemera products are Original and free of rips or tears. Vintage print ads invariably have some degree of wear, especially near the binding. Also, some fading is possible, as is the smudge or run of inks during production.

As expected with vintage paper, there may be some natural darkening, and foxing may be present. Generally speaking, I will not offer for sale an item with any substantial condition issues unless it's of great quality, scarcity, or it has some other exceptional characteristic, and the issues would be described in detail.

Thanks for stopping by Back Yonder Pickers. I'm a part-time reseller of vintage, retro, and quaint items of good quality. Check out more of the items in this store for awesome examples of ORIGINAL, beautiful, interesting advertising from bygone days. Don't forget to add my store to your "favorites" if you like what you see. Then you'll be notified of new items, discounts, and special offers.