In the 1980's and along Chungmuro in Seoul, a street that serves as the hub of the Korean film industry, Jeong Hee-Ran (Lee Ha-Nee) reigns as the top actress in the country. She has a fiery temper, which allows her to go off on anyone and speak out whenever she senses something is wrong. She is then cast for the lead role in movie "Madame Aema," that will be made by Ku Jung-Ho’s (Jin Sun-Kyu) production company. Ku Jung-Ho is the type of person who will do anything to survive in the film industry. He faces a situation where he can't control Jeong Hee-Ran and decides to kick her out of the movie. He then holds a big scale auction and selects Shin Ju-Ae (Bang Hyo-Rin) to play the lead role. Shin Ju-Ae wants to become an actress, but she currently works as a nightclub dancer. Jeong Hee-Ran is extremely peeved at the current situation. Meanwhile, Kwak In-U (Cho Hyun-Chul) is a rookie director who is full of dreams, but feeble in temperament. He will direct his first film with movie "Madame Aema."