The product is a 2024 Panini Prizm trading card featuring Keon Coleman of the Buffalo Bills. This card is part of the Premier Jerseys insert set, with a card number of PJ-KCN. It is a rookie card with memorabilia, perfect for football card collectors looking to add a unique piece to their collection. Fans of the National Football League (NFL) will appreciate the opportunity to own this limited edition card from a reputable manufacturer like Panini.