This is a plush toy of My Melody, a popular character from Sanrio.

More about this My Melody Plush:

This particular plush features My Melody wearing a distinctive outfit, including a blue hat with a bow, a blue top, and a purple skirt.

It appears to be part of a series, possibly a special edition or collection given the specific attire.

My Melody is a white rabbit character known for always wearing a hood, traditionally red or pink, which covers her ears.

My Melody lives in the forest of Mariland with friends like My Sweet Piano and Flat.