1933 Schenley  Presents Cherry Liqueur Brochure Peter Heering Advertising Vintage

Schenley Cherry Liqueur by Peter Heering is a brand of cherry liqueur that has an interesting history, rooted in both American and European tradition.

Here's a detailed overview:

  1. Brand Background: The liqueur is produced by Peter Heering, a Danish company known for its cherry brandy, particularly their famous Heering Cherry Liqueur, which is often associated with classic cocktails like the Singapore Sling. The Heering brand dates back to the 1800s and is known for using a recipe that includes natural cherry flavors and spices.

  2. Schenley Brand Connection: Schenley Cherry Liqueur is often connected to the Schenley Distillers company, which was an American firm that became famous for its production of various spirits, including whiskey and liqueurs, during the 20th century. Schenley was an influential player in the alcohol industry in the United States, and they acquired the rights to distribute Peter Heering products in the U.S. market.

  3. Flavor Profile and Ingredients: Schenley Cherry Liqueur, like its Danish counterpart, is known for its smooth, sweet cherry flavor. It is made from high-quality cherries, with a distinctive balance of sweetness and tartness. The liqueur often includes hints of other fruit and spices, which enhance its overall richness. The cherry essence is complemented by a mild alcohol base, making it versatile for a variety of cocktails.

  4. Cultural and Cocktail Use: Schenley Cherry Liqueur has long been used in various cocktails, especially in those where a rich cherry flavor is desired. It was a common ingredient in cocktails like the Cherry Bounce, Manhattan, or in mixed drinks where cherry flavor is the central note.

  5. Legacy and Market Changes: Schenley Cherry Liqueur, while historically popular, has seen a decline as new cherry liqueur brands have entered the market, and as tastes have shifted toward other fruit-based spirits. However, its association with the Heering family and its heritage within the world of cherry liqueurs still gives it a special place among enthusiasts and collectors.

In summary, Schenley Cherry Liqueur by Peter Heering is a cherry-flavored liqueur with a rich history, produced by the Peter Heering company but distributed in the U.S. by Schenley Distillers. It carries with it a sense of tradition, especially in the context of classic cocktails, and remains a product with a legacy tied to the rich culture of liqueurs.

Measures Approx. 12" x 9" - Light Card Stock. Marked 1933 on back cover (see photo)

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