Spinner baits have had straight wires for their arms, which in our humble opinion gave them limited motion.

The Death Shimmer Spinner Baits addresses this issue with a unique arm that has loops, that create resistance when the water passes through,
which in turn causes a ton of vibration and flash.

This forces the spinner bait to SHIMMER, SHAKE, VIBRATE LIKE CRAZY, AND SPINS A TON OF FLASH.
Vibration and flash are key to catching fish.

As the Death Shimmer cruises through the water, it makes such a unique pattern in the water column,
that when it crosses the line of the fish’s line of sensory, THE FISH STRIKES.