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Description
Paperback, English
The New York Times bestseller
by the acclaimed, bestselling author of Start With Why and Together is Better .
Now with an expanded chapter and appendix on leading millennials, based on
Simon Sinek's viral video "Millenials in the workplace" (150+ million
views). Imagine a world where almost everyone wakes up inspired to go to work,
feels trusted and valued during the day, then returns home feeling fulfilled.
This is not a crazy, idealized notion. Today, in many successful organizations,
great leaders create environments in which people naturally work together to do
remarkable things. In his work with organizations around the world, Simon Sinek
noticed that some teams trust each other so deeply that they would literally
put their lives on the line for each other. Other teams, no matter what
incentives are offered, are doomed to infighting, fragmentation and failure.
Why? The answer became clear during a conversation with a Marine Corps general.
"Officers eat last," he said. Sinek watched as the most junior Marines
ate first while the most senior Marines took their place at the back of the
line. What's symbolic in the chow hall is deadly serious on the battlefield:
Great leaders sacrifice their own comfort--even their own survival--for the
good of those in their care.
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