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Personal Benchmark (HB, 2014)

Title: Personal Benchmark

Sub Title: Integrating Behavioral Finance And Investment Management

Genre: Accounting and Economics, Finance and Investment

ISBN: 9781118963326

Format: Hardback

Author: Chuck Widger, Dr. Daniel Crosby

Publisher: Wiley

Publication Date: 2014

Language: English

Page Number: 312

Page Dimensions (cm): 22.8 x 15.2 x 2.3

Weight (gm): 550

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Book Condition / Grade: Like New

Dust-jacket Condition / Grade: Like New

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Synopsis: Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focuséd on "My Economy."

Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!

In this new model, risk is simply the likelihood that we will under perform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.

This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.