"Web Design: Introductory Concepts and Techniques" by Shelly, Napier, & Rivers is a textbook part of the Shelly Cashman Series. It focuses on web design subject area, discussing various concepts and techniques in detail. Authored by Gary B. Shelly, H. Albert Napier, and Ollie N. Rivers, this textbook is published by Cengage Learning. With a strong emphasis on design principles, this book serves as a valuable resource for those looking to learn more about web design.