ABC's of Relationship Selling through Service explores the basic fundamentals of selling from a Canadian perspective. The text provides students with the foundation for understanding the entire selling process including selling as a profession, preparation for relationship selling, the relationship selling process, and keys to successful selling career. State-of-the-art selling strategies, practices and techniques are presented in a "how-to" fashion. The Sixth Canadian Edition includes up-to-date content on integrating technology and social media in selling, real world examples of sales professionals in Industry Perspectives, sales applications, exercises, role plays, and cases.