Book is in good condition. Please see photos for condition.

Description

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

Product details

Format Paperback | 736 pages

Dimensions 210 x 240 x 28mm | 1,439.98g

Publication date 28 Feb 1997

Publisher PEARSON HIGHER EDUCATION

Imprint Prentice-Hall (Australia)

Publication City/Country New South Wales, Australia

ISBN10 0724802207

ISBN13 9780724802203

G1