Vintage 1972 Hallmark "Betsey Clark" mini snapshot photo album. Complete with its original two-piece storage box, this deadstock item features iconic 1970s Betsey Clark artwork of three children holding flowers, a camera, and a jar on the cover.
​Brand: Hallmark Cards, Inc.
​Artist / Design: Betsey Clark
​Copyright Date: 1972
​Model / MPN: 250PHA301-1
​Capacity: Holds up to 20 square photos (3 1/2 in. x 3 1/2 in.) — originally designed for Kodak Instamatic cameras.
​Dimensions: Album measures approximately 4.5" L x 3.75" W. Fits 3.5" x 3.5" prints inside.
​Binding: Plastic comb/spiral binding.
​Condition: Unused in original two-piece box. The album interior and cover are crisp and clean. The outer box shows light vintage shelf wear and age-related foxing/spotting.
​Rarity & Value
​Rarity: Moderately Rare. While 1970s Hallmark items were mass-produced, finding an unused, complete "New Old Stock" (NOS) mini snapshot album with its original outer box intact is uncommon.
​Listing Strategy: List as "New (Other)" or "Unused NOS" (avoiding "Brand New with Tags" since vintage paper goods don't have tags).