The Jo Buckler millinery brand peaked during the 1990s and 2000s. Based out of London, Jo Buckler gained prominence as a high-end designer of sculptural, malleable, and avant-garde hats, wraps, and statement textiles. The brand is best known for its abstract, pleated, and plissé designs. Many of her hats featured wire-lined brims that allowed them to be uniquely sculpted by the wearer. High-End Retailing: During this era, her work was stocked in elite venues, including Liberties of London, the V&A Museum, and international institutions like The Guggenheim in New York City.