Up for auction/sale is a stunning, museum-tier piece of 90s pop and hip-hop/R&B crossover history. This is an authentic, ultra-rare 1997 double-sided promotional sticker issued strictly by Columbia Records to execute the historic rollout of Mariah Carey's magnum opus album, Butterfly.
- Front Side: Features a beautiful, glowing close-up color promotional portrait print of Mariah Carey from the Honey single era.
- Back Side: Features the stark, classic typography print map outlining the highly precise 1997 music industry release dates: "Honey the new single in stores Tuesday, August 26 from the album Butterfly in stores Tuesday, September 16."
These display flats were distributed in extremely low numbers exclusively to authorized record store managers and radio program directors back in late summer 1997 to schedule retail displays. They were never printed or sold as consumer merchandise.
- Quantity: One (1) original double-sided promo flat card.
- Dimensions: Measures approximately 9.5 inches tall by 6.5 inches wide (see photos with tape measure for exact dimensions).
- Condition: Outstanding pristine archive condition. Completely unposted, flat, and unused. Sharp corners, deep black typography, and highly vibrant gloss colors on the photo face from decades of careful, climate-controlled storage inside a protective record sleeve.
An absolute peak centerpiece for a serious Mariah Carey collector or a 90s pop culture archive. Looks exceptional when double-frame mounted to show off both the portrait and the release text.
Mariah Carey, Honey, Butterfly, Columbia Records, Puff Daddy, Bad Boy Entertainment, Stevie J, Q-Tip, 90s Pop, R&B, Lambily, Record Store Promo, Trade Press Kit Ephemera, Vinyl Hype Sticker, New Old Stock, NOS, Vintage Sticker.