Like new condition.
Billboards are considered by some to be a form of Americana; others see them as a scourge on the landscape. This readable history, written by a librarian at Fairleigh Dickinson University, covers the evolution of this outdoor advertising from the mid-19th-century days of itinerant billposters to today's slick ad campaigns. Fraser includes 166 choice illustrations in this oblong volume, representing graphic design trends, prominent artists, and classic ads. Though he considers how changing social concerns (war propaganda, anti-drug) are reflected on billboards, his focus remains on the advertising industry.