New open box. This sign is unused. The original shipping carton was sealed until I opened it to inspect and photograph the contents.

Several small installation components and pieces of hardware were loose inside the carton when opened. After photographing everything, I placed those loose pieces together in a new zip-top plastic bag solely to keep them organized and prevent anything from becoming lost. The plastic bag is not original factory packaging.

The sign requires assembly, installation, and electrical wiring. It has not been connected to power or tested, so the lighting and clock functions are unconfirmed. The original shipping carton has storage wear, creasing, marks, writing, tape, and edge wear. Please review all photos for full condition and included components.

Description:
Rare vintage Budweiser “Grandfather Watch” double-sided hanging advertising clock sign in unused open-box condition.

Unlike the more common single-sided wall clocks, this version is a suspended double-sided display designed to be viewed from either direction. One side features the Budweiser King of Beers clock face, while the opposite side features dimensional Budweiser Clydesdale hitch and wagon artwork.

Included:
Budweiser double-sided clock sign
Ceiling canopy
Hanging chain and loop
Electrical cord and plug components
Mounting and installation hardware
Original installation instructions
Original inspection sheet
Original internal packing materials
Original Budweiser shipping carton

Item Specifics:
Brand: Budweiser
Manufacturer: Everbrite Electric Signs
Type: Lighted Advertising Clock Sign
Design: Grandfather Watch / Pocket Watch
Theme: Breweriana / Beer
Color: Blue / Red / White / Gold
Material: Plastic / Metal
Features: Double Sided / Illuminated / Clock / Hanging Display
Power Source: Corded Electric
Electrical Configuration: Two Wire
Item Number: 007-010
Model: E-1611
Mounting Type: Ceiling Hanging
Rotation: Not Motorized
Original/Reproduction: Original
Vintage: Yes
Condition: New Open Box