Rare 1979 Wrigley's Hubba Bubba Bubble Gum Salesman Promotional Product Launch Kit
For serious collectors of pop culture, candy advertising, and rare brand ephemera, this is an extraordinary opportunity to acquire a complete, exceptionally rare 1979 Wrigley's Hubba Bubba Salesman's Promotional & Product Launch Kit.
Rather than a collection of separate, disconnected pieces, this item is a single, unified B2B marketing tool used exclusively by regional corporate sales representatives before the iconic gum ever hit retail shelves.
The Front Cover: Features the bold teaser headline introducing Hubba Bubba as "A major bubble gum breakthrough..." intentionally designed to instantly grab a store manager or distributor's attention.
The Presentation Folder (Interior Layout):
Proprietary Market Research: The left panel proudly displays internal test-market data from September 1978 specifically targeting the crucial 6–19 demographic, highlighting that consumers gave a superior "intent to buy" rating to Hubba Bubba over competitors.
Comparative Product Tray: The right panel holds an original 5-piece package of Hubba Bubba (touting the amazing new "no-stick bubbles" formula) right next to a vintage pack of its chief competitor at the time, Bubble Yum.
Original Order-Writing Pen: Features the original, custom-branded Hubba Bubba pen nestled in its factory die-cut slot, right above the pitch: "Write Your HUBBA BUBBA Order today with Your HUBBA BUBBA Pen."
The Back Panel / Outer Slipcase: Features the direct business-to-business marketing pitch to the retailer, guaranteeing that stocking this innovative new product "will build sales and increase profits."
Brand: Wm. Wrigley Jr. Company
Product: Hubba Bubba Bubble Gum Launch Kit
Type: Corporate Salesman's Promotional Ephemera
Year: 1979 (Featuring research metrics dated September 1978)
Country of Origin: United States
Condition Note: Excellent vintage pre-owned condition. This rare survivor retains remarkable structural integrity and its original, vibrant 1970s pink graphics. The outer slipcase and interior presentation panels show only light, superficial edge wear, minor corner bumping, and faint shelf aging appropriate for 45-year-old marketing ephemera. The interior elements, including the comparison product tray and the original branded order-writing pen, are complete, securely seated, and beautifully preserved.