"Marketing for Small Business: A Handbook for Survival and Success by Alan Gold is a comprehensive textbook aimed at adult learners and individuals in further education. Published in 1992 by Allen & Unwin, this 240-page paperback is a valuable resource for businesses looking to improve their marketing strategies. Written in English, the book covers essential topics such as marketing techniques and business informatics, making it a must-have for small business owners seeking to thrive in today's competitive market."