Heuer Autavia Reference 1163 "Viceroy" — Automatic Chronograph — Circa 1972

Few vintage chronographs carry a more colorful origin story. In 1972, Heuer partnered with Viceroy cigarettes to offer this watch — the Autavia 1163V — for just $88 via cigarette pack vouchers, against a retail price of $200. What started as a promotional watch became one of the most beloved vintage Heuers in existence, and one of the definitive examples of early 1970s motorsport culture on the wrist. 

The Watch

• Reference: 1163 (Viceroy variant)
• Caliber: 11/12 automatic chronograph — crown at 9 o'clock
• Case: 42mm cushion-shaped stainless steel compressor construction
• Dial: Black matte reverse panda — white sub-registers at 3 (30-min) and 9 (12-hr), date at 6
• Hands: Steel with red tips; red central chronograph sweep hand
• Bezel: Black rotating tachymeter — intact, fully legible
• Buckle: Original signed Heuer buckle included ✅
• Strap: Period-style perforated black rally leather

Condition
Unpolished case retaining original cushion geometry, beveled lugs, and compressor case shape — no buffing, no rounding. Dial is clean and original. Bezel rotates correctly. Movement running. Signed Heuer buckle is the correct original style and in good condition.

Why This Watch
The Viceroy has seen an increase in value of around 64% between 2010 and 2025, and it remains among the most collectible of the "Big Three" vintage Heuers alongside the Monaco and Carrera. Unpolished examples with original hardware are increasingly scarce. This is a genuine collector's piece with one of the best backstories in vintage watchmaking. 

No box. No papers. Signed Heuer buckle included. Insured international shipping available.