The Watch That Was Too Expensive to Exist.

What you are looking at is one of only two Rev 2 Minimax prototypes ever produced — and one of just five Minimax prototype units made across both pre-production revisions combined. The caseback is engraved 001/200 — this design was planned as a 200-piece numbered production run that never happened because the economics of the case construction made it impossible to deliver at a viable price. The case was redesigned. The prototypes were shelved. You are looking at number one of a run that stopped at two.

The case and bracelet were manufactured by the same factory that produces cases and bracelets for Omega. That provenance is not incidental — it is visible in the quality of every machined surface, every link, every chamfer. The construction tolerances on this piece are what made it too expensive to produce at scale, and they are exactly what make it worth owning now.

The Minimax brand and its double-M logo are fully trademarked. The dial carries the MM mark at 12 o'clock and echoes its exact geometry across the entire surface — the textured pattern on the dial was engineered to mirror the architectural shape of the top of the double-M logo itself. The result is a dial that rewards close inspection, shifting between white shades as the light moves across its metallic coated finish. It is not a printed pattern. It is a designed one.

The movement inside is an ETA 2824-2 — a Swiss automatic calibre with a 38-hour power reserve, widely regarded as one of the most reliable and respected movements in Swiss watchmaking. The caseback is solid 316L stainless steel, secured with nine individual screws and engraved with a 3D relief of the MM logo. The crown carries the same MM mark. Every element of this watch was considered.

The bracelet construction is unlike anything produced at a standard price point. Every single link — from the clasp all the way to the case — is secured with an individual threaded screw. Not spring bars. Not pins. Threaded screws. The result is a bracelet that feels like a single machined object on the wrist and contributes to the total weight of 177 grams — a number that communicates immediately what this piece is made of. The butterfly clasp completes the package cleanly.

This watch exists because a product development process produced something that could not be manufactured economically. The case was redesigned. The prototypes were shelved. Five units across two revisions is the entire physical record of what the Minimax looked like before it became what it is today.