The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new.

What It Does:

• 1 wash removes up to 3 months of brass from hard water*
• Neutralizes brassiness without staining or over toning
• Ideal hair tone is restored and evened**
• Easy-to-apply foam

*Results reflect removal of metals equivalent to three months of hard water exposure on bleached tress, based on scientific testing following 1 application of TripleBright.
**Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.