The specialised language of fashion draws the research interest of linguists and semioticians as well as communication experts and fashion historians. This volume contributes to advancing the knowledge of crucial aspects in the language of fashion that still need deep investigation. It brings together contributions that shed light on the morphological, lexical, pragmatic, and cultural aspects of the language of fashion, without ignoring cognitive and semiotic phenomena. The diversity of topics and perspectives of the chapters presented here testifies to the variety and vitality of scientific research in the complex and multifaceted language of fashion.

Annalisa Baicchi is Chair of English Linguisticsat the University of Genova, Italy. Her researchinterests include cognitive linguistics, constructiongrammar, inferential pragmatics, contrastivelinguistics, and acquisitional linguisticsinvestigated from the perspective of complexitytheories.Stefania Biscetti is Assistant Professor of EnglishLinguistics at the University of L¿AquilaItaly. Her research activity is mainly aimed atidentifying the impact of culture and cognitionon language use. Her research interests includelinguistic pragmatics and semantics, cognitivelinguistics, contrastive linguistics, approachedboth synchronically and diachronically.

Annalisa Baicchi Biscetti Cognitive Cultural Fashion Gotti Insights Language Linguistic Maurizio Stefania