About This Items
- Max Mara is an Italian fashion brand founded in 1951. Founder Achille MARAMOTTI established a women's clothing manufacturing, wholesale, and retail-type company in 1951 in Reggio Emilia, Northern Italy. In the same year, the brand name was changed to "MaxMara" by combining "Max," meaning "the best," and "Mara," part of the family name, and the brand participated in the Milano Collection for the first time with one coat and two jackets. Max Mara is characterized by its lean and simple designs woven with luxurious materials. The collection is based on classic shapes and coordination for the urban woman who is energetic and active in both her professional and private life, and who is not forgetting her femininity. The brand is loved around the world for its diverse collections that fit women's lifestyles, from elegance and casual wear to bridal wear.