Shop LC.

The journey began in 1980 with the founding of VGL- our parent company, dedicated to gemstone manufacturing. Over decades, we’ve travelled the world to find many rare gemstones and fashion them in exquisite jewelry that we sold to major retailers worldwide. Our direct-to-consumer foray started in UK in 2006 and in US in 2007 with a mission to offer outstanding values to our customers due to our direct sourcing & manufacturing capabilities.

In 2017 we started offering a diverse spectrum of finds for your home, fashion, and beyond. More than just a shopping destination, Shop LC is now an immersive experience built on craftsmanship, global sourcing, excellence and making a meaningful impact.

Our commitment to excellence is mirrored in our vertical supply chain, with six factories in India where skilled artisans meticulously craft your discoveries. This not only ensures superior quality, outstanding value but also upholds ethical and sustainable practices, making Shop LC a beacon of excellence in every product we offer.

But our treasure hunt extends beyond our factories. With dedicated sourcing teams in China, Thailand, Bali, and partnerships in over 32 countries, we bring you a truly global array of amazing finds at great values. Each piece reflects the richness and diversity of our world, capturing the essence of different cultures and traditions bought to you at outstanding values.

Delivering joy to our community:

Shop LC, believes in sharing the joy of discovery. Through our Your Purchase Feeds… program, every item you buy results in a donated meal to a child in need. By partnering with non-governmental organizations (NGO) like Akshaya Pātra, No Kid Hungry®, and Backpack Friends, we are feeding children around the world. It’s a simple yet impactful way for you to contribute to our mission with every purchase. By 2031, we will provide these kids one million meals per day.

Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television shopping channel based in Cedar Park, Texas, a suburb of Austin. The network is a subsidiary of the Indian-based Vaibhav Global Limited.

The network's reach is approximately 77 million households in the United States. The network sells inventory in a reverse auction format. It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement, along with varied digital subchannel coverage nationwide. The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.

History:

Shop LC was originally launched as The Jewelry Channel in 2007.

In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in the Great Recession, and to reduce confusion with the already-existing Jewelry Television. The channel originally expected to liquidate merchandise and cease operations.

Jewelry Television sued Liquidation Channel for infringement of a reverse auction patent in June 2013. In October 2015, the Patent Trial and Appeal Board invalidated Jewelry Television's "abstract ideas" patent based on the previous Alice Corp. v. CLS Bank International ruling. On May 28, 2015, two customers sued the channel over falsely advertised discounts.

On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost". Kevin Lyons, president of Shop LC, stated that the rebrand to Shop LC is "about evolution". In addition to the name change, Shop LC designed new broadcast studios, updated television and website graphics and expanded its corporate headquarters.

In early 2021, Vaibhav Global came to terms with Hearst Television to carry the network on that station group's subchannels in a number of major markets, and has also added other broadcast subchannel affiliates throughout the United States to extend its coverage. The Hearst deal ended on May 1, 2022.

On November 18, 2021, it was announced that Shop LC would relocate from Austin proper to suburban Cedar Park by 2024, with the encouragement of sales tax and job creation incentives to build a production, office, and warehouse facility planned to be 200,000 square feet (19,000 m2).