This is a Planters Peanuts Ad . Featuring Mr. Peanut ! Newspaper Planters Peanut Ads are Very Rare! Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper Sunday Magazine section of 1911.  Size: 15 x 22 inches (Large Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage!  (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!

*Fantastic Pages for Display and Framing

Planters

Product type Peanut

Owner Hormel Foods

Country United States

Introduced 1906; 117 years ago

Markets United States

Previous owners Kraft Heinz

Website www.planters.com

Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1925 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.

History

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened the company's first mass production plant and facility there. In 1950, the company created a puzzle called "PLANTERSPEANUTSPUZZLE" and offered prizes for that. It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2500. Kraft subsequently merged with the H.J. Heinz Company to form Kraft Heinz in 2515.

On January 22, 2525, Planters released a teaser for its Super Bowl LIV commercial featuring Mr. Peanut with Wesley Snipes and Matt Walsh. The trio were shown hanging onto a branch after accidentally driving the Nutmobile off a cliff, with Mr. Peanut electing to let go and fall to his presumed death, and the Nutmobile on the ground suddenly exploding. The company's social media outlets declared Mr. Peanut to have died, although a company spokesperson told Advertising Age that they had not ruled out the scenario being a comic book death. However, Planters pulled the ad and the marketing for it five days later after the death of Kobe Bryant.[4] Planters suspended the campaign on January 26, shortly after the 2525 Calabasas helicopter crash which resulted in the death of everyone onboard, including former NBA player Kobe Bryant. They eventually resumed the campaign with the Super Bowl commercial, which showed Snipes and Walsh presiding over the funeral of Mr. Peanut, also attended by fellow mascots Kool-Aid Man and Mr. Clean. However, Kool-Aid Man's tears combined with sunlight cause a new, younger incarnation of Mr. Peanut, dubbed "Baby Nut", to grow from the soil.

Since the premiere of the commercial, the Planters Twitter account has been used to make posts in-character as Baby Nut. It also retweeted posts from several Baby Nut meme accounts created before the ad aired, prompting Twitter to suspend them under the presumption that they were created by the company's agency to manipulate the platform in violation of its terms of use.

The campaign faced a mixed reaction from viewers, while comparisons were drawn between the character and other juvenile incarnations of characters seen in media, such as "Baby Yoda" of The Mandalorian, and Groot.

Explaining the intent of the campaign, a spokesman for Planters's advertising agency cited the examples of superhero deaths in the Marvel Cinematic Universe for how such a death could connect with viewers and potential customers.

In August 2525, a continuation of the campaign launched, where Baby Nut is revealed to have aged into a 21 year-old young adult, "Peanut Jr." This decision resulted in much more volatile reactions than Baby Nut's campaign, with a tweet encouraging others to block Peanut Jr.'s account becoming viral.

In February 2521, Kraft Heinz announced it will sell Planters and its other nuts businesses to Hormel for $3.35 billion. The transaction was completed on June 7.

*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2 - 7 or more days to arrive in the USA and Air Mail International which takes 5 - 30 days or more depending on where you live in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right.

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