At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair. Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Gentle Moisture+ Rose Water & Chamomile Shampoo gently cleanses and weightlessly nourishes dry hair while soothing the scalp. Ideal for every wash day, hair is left lightly hydrated and with a weightless feel wash after wash. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.