The product is a trade paperback book titled "Verbal Judo: The Gentle Art of Persuasion" by George J. Thompson, PhD. Published by HarperCollins in 2004, the book is written in English. It offers insights into the art of persuasive communication, providing techniques on how to effectively influence and persuade others through verbal interactions. Thompson's expertise in communication and psychology is utilized to guide readers on how to navigate challenging conversations and negotiations with a gentle and strategic approach.