Keep your blonde, silver, or highlighted hair looking cool, bright, and brass-free with PRAVANA The Perfect Blonde Purple Shampoo. This sulfate-free formula is packed with intense violet pigments to neutralize yellow and brassy tones, giving your hair a refreshed, salon-fresh vibrancy with every wash.

Infused with keratin, wheat, and silk amino acids, this nourishing shampoo strengthens, hydrates, and restores softness, leaving hair silky, smooth, and radiant. Whether you're maintaining icy platinum, cool ash blonde, or shimmering silver, this toning shampoo delivers brilliant color and lasting vibrancy without drying out your strands. Pair it with PRAVANA The Perfect Blonde Conditioner for the ultimate blonde care routine!