Ted Williams 540 casting reel, Model7, brown Ted Williams 540 casting reel, Model7, brown , The pictures tell it all: Sears, Roebuck and Co. Model7 Right hand retrieve Star drag single paddle handle with counterbalance line guide push button spool release smooth reel foot black aluminum spool construction is identical to Abu reels Brown side plates, great looking medallion I would rate this reel in very good to excellent condition,boat rash and scratching on the reel, solid mechanically!