Aveda New blonde revival™ purple toning conditioner Silicone-free formula instantly conditions, smooths, softens and detangles. When used with blonde revival™ purple toning shampoo, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use: • Reawakens salon-fresh blonde color – Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. 8X* the toning pigments for our coolest blonde yet** • Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand • Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy • For additional nourishment, contains a conditioning blend of naturally derived emollients, jojoba, sunflower and macadamia nut • 96% naturally derived* • Ideal for blonde, grey or naturally silver hair • Vegan. Cruelty free. Sulfate-cleanser free. Silicone free FREE FROM: Silicones Parabens Mineral Oil Petrolatum Synthetic Fragrance