I'm Baby Soft 1974 Vintage Women’s T-Shirt

Design Description Love's Baby Soft was one of the most recognizable fragrances of the 1970s, originally marketed to young teenage girls but embraced by an audience that often continued wearing it well into adulthood. Known for its clean, powdery scent that evoked the freshness of baby powder, the fragrance became a cultural phenomenon during the decade. While its advertising campaign famously described the scent as "innocent" yet alluring—a marketing approach that has drawn criticism and debate in later years—the product itself was undeniably successful. Baby Soft became a fixture on bedroom vanities across America, and many people still associate its scent with memories of their youth. Among the brand's most popular promotions was the "I'm Baby Soft" t-shirt offer, which allowed customers to receive a branded shirt with the purchase of the fragrance, later available for just a few dollars at department store cosmetics counters. The shirts became almost as iconic as the perfume itself, helping cement Baby Soft's place in 1970s pop culture. Product Details Like all our designs, this one is treated with our signature ‘relic-ing’ process, which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Next Level 3900 Women's Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state-of-the-art direct-to-garment (DTG) printing, which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch, making them both comfortable and flattering. Slim fit with longer body length 100% Soft cotton (fibre content may vary for different colors) Light fabric (145 grams/4.3oz.) 32 singles Tear away label Runs smaller than usual *Heather CVC Colors: 52% Airlume combed and ring-spun cotton, 48% polyester, 32 singles, 4.2 oz. Athletic Heather and Black Heather CVC: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. Heather Prism Colors: 99% Airlume combed and ring-spun cotton, 1% polyester, 32 singles, 4.2 oz. Heather Prism Blue: 90% Airlume combed and ring-spun cotton, 10% polyester, 32 singles, 4.2 oz. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible. Screen colors may vary due to differences in screens. Due to the natural nature of cotton, whites may appear off-white rather than bright white. Size Chart Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat, and measuring it. The measurements in the chart below are taken with the shirt lying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1 inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you’re on the fence, we always suggest going up a size. All sizes are provided in inches! Please note that variations in sizing of up to 1.5 inches are possible.