Safety Match Matchstick Box in Sri Lanka ‘Soorya’ Wax Matches 45 sticks New

Brand New High Quality 

45 Match Sticks in one box 

Made in Sri Lanka, SLS High Quality Standard 

The objective was to showcase that Soorya match sticks last longer with a slower burn. Sri Lankans tend to be more attracted to chatter as people are more likely to discuss and gossip about a bad rumor compared to a good rumor, this was the foundation of the creative thought and campaign. 

Fire on a match stick can mean two different things. The first is the actual function of the product. The other is how the insight of gossip that is substituted by fire lasts among the society/community. 

Hence, the creative illustration where the match stick head that sparks, is the subject to chatter and the wax stick resembles the number of people that the subjected matter is gossiped across, in order to portray the product USP of its long lasting burn. 

3 Print Ads were published in Nawaliya which is local tabloid that is popular for trending stories. All 3 print ads showcase an illustration of how gossip within an office, village and political scenario starts with one person and slowly spreads across and keeps burning across multiple people.

Each gossip and individual character was visually crafted to bring out the cultural relevance of the specific scenario.

What is the material on matchbox?

Wooden splints, cardboard and potassium chlorate are the key raw materials used for match box production.

How are wax matches made?

We export wax matchsticks made from chopped tissue paper coated with paraffin wax. The tissue paper is blended with wax to give the splints better strength and smooth flame. They burn for a long time without splint fracture.

What material do matches use?

A striking surface consists of sand, powdered glass, and a chemical called red phosphorus. The tip of a safety match is made of glass powder, sulfur, and an oxidizing agenta chemical necessary to keep a flame burning

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