Alterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with Alterna's signature caviar extract and volume-building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair.

• Leaves your hair looking and feeling healthy with an abundance of volume
• Helps hair retain moisture
• Proven to instantly deliver more fullness and volume*
• Free of added Parabens, SLS/SLES Sulfates and Synthetic Color