Here's an authentic 1969 ATLANTA POP FESTIVAL ticket order instructions  

This is a genuine vintage cover letter sent from one of the organizers to a vendor with the instructions on how to handle ticket order forms.  This was mailed out accompanied blank ticket order forms that were also enclosed (don't have those).  This is an original specimen that was reproduced in 1969 and then was sent to record stores and other outlets selling tickets.  Overall it is in very nice shape with light wear and a horizontal fold.  It is (3) 8.5x11" pages and the one shown in the photos.  

This is a genuine vintage document that came from one of the earliest and most successful rock music festivals. This event was even 6 weeks before Woodstock!!  It turned out 1969 would be the peak year for festivals, and the success of this one led Alex Cooley (whom became the main promoter) to organize and head the 1969 Texas Pop Festival and the 1970 Atlanta Pop festival the following year.  The 1970 Atlanta Pop Festival would be considerably more successful and even more closely resemble Woodstock with numerous top acts over 3 days with camping and reached an attendance around 300,000.  By 1970 things had totally died down with the pop festivals though, and there would only be a couple of major rock festivals that whole year with Atlanta being the most popular by far.  Atlanta had achieved something none one else had, not even in California, an even more successful reincarnation.

Both of these successive festivals are why the Atlanta Pop Festival has become one of the most coveted and historical rock concert festival events and stands only 2nd to Woodstock in popularity.  Atlanta had the similar cool peaceful vibes, the camping and colorful counter culture crowd from that special era.  All the news articles about the Atlanta event were very favorable.  The young hip audience was very orderly and there to have a good time.  They even showed a laid back attitude as they braved the harsh heat and sun conditions with limited facilities over that weekend.  It also turned out to be the largest audience that Led Zeppelin would ever play in front of, until only possibly at Knebworth which wasn't until a full decade later.

It is super hard to run into an original specimen like this from 1969 Atlanta Pop Festival.   It has been well stored but as all paper stock,  it shows yellow discoloration from aging all these years.  

Purchase with confidence, I deal only in original vintage items, guaranteed authentic.   
                    

Excerpt from Wikipedia:

The first Atlanta International Pop Festival was a rock festival held at the Atlanta International Raceway in Hampton, Georgia, twenty miles south of Atlanta, on the July Fourth (Friday) weekend, 1969, more than a month before Woodstock. Crowd estimates ranged from the high tens of thousands to as high as 150,000.[5] With temperatures nearing a hundred degrees, local fire departments used fire hoses to create "sprinklers" for the crowd to play in and cool off. It was a peaceful, energetic, hot and loud festival with few (if any) problems other than heat related. Concession stands were woefully inadequate. Attendees frequently stood in line for an hour to get a soft drink.

Over twenty musical acts performed at the event:


  


The festival was organized by a promotional team that included Chris Cowing, Robin Conant and Alex Cooley. Cooley was also one of the organizers of the Texas International Pop Festival a few weeks later on Labor Day weekend, as well as the second, and last, Atlanta International Pop Festival the following summer, and the Mar Y Sol Pop Festival in Puerto Rico from April 1-3, 1972. The sound system for the 1969 Atlanta festival was supplied by Hanley Sound of Medford, Massachusetts, and the light show was provided by The Electric Collage of Atlanta,[6] both of which would return for the second Atlanta Pop Festival.

On the Monday following the festival, July 7, the festival promoters gave Atlanta’s music fans a gift: a free concert in Atlanta’s Piedmont Park featuring Chicago Transit Authority, Delaney & Bonnie & Friends, and Spirit, all of whom had played at the festival, and Grateful Dead, who had not. According to the Atlanta Journal and Constitution, the free event was the promoters’ way of showing “their appreciation for the overwhelming success of the festival”, although Alex Cooley has also described their motivation as simple hippie guilt at making a few-thousand-dollar profit. Piedmont Park had by then become the location of regular, free, and often impromptu rock concerts by mostly local Atlanta bands, and, beginning in mid-May of 1969, by Macon’s new Allman Brothers Band.

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1969 ATLANTA POP FESTIVAL
This event represented a bygone era of the peaceful counter culture period of the late 60's.  This event was actually held 6 weeks before Woodstock and even though it drew a large crowd of up to 150,000, it would only be about 1/3 the size.  It turned out 1969 would be the peak year by far for rock festivals, and the success of this one led one of the organizers (Alex Cooley) to hold the 1970 Atlanta Pop festival the following year.  Although Alex was not one of the originals and had no involvement in initiating this festival, he was brought in a few months into the planning part and as he had business acumen and some contacts in the music industry.  This is what allowed him to become the leader guiding this event as well as the 1969 Texas Pop Festival.  So he was good at it and ultimately took the helm and decided to have another the following year, the 1970 Atlanta Pop Festival which for that one he was the main promoter of.  That one would be considerably more successful and more closely resemble Woodstock with numerous top acts over 3 days and had a total attendance somewhere up to 300,000.  Yet by 1970 things died down and there would be only be a few major rock festivals that whole year with Atlanta being the most popular, by far.  Atlanta did something nowhere else did, not even in California, stage an even bigger and more successful reincarnation.  All the other 1969 festivals were pretty much one-off.  These 2 festivals also put Atlanta on the rock musical map, as apparently at that time the south was frowned upon and avoided by the national touring acts.

It's success is why the Atlanta Pop Festival has become one of the most coveted rock concert festival events and stands only 2nd to Woodstock in popularity.  Atlanta had similar cool vibes and peaceful colorful hippie crowd from that special era.  All the news articles about the Atlanta event were very favorable.  The young hip audience was very orderly and there to have a good time.  They even showed a very peaceful tolerance as they braved the harsh heat and sun conditions with limited facilities over that weekend.  It also turned out to be the largest audience that Led Zeppelin would ever play in front of, until only possibly at Knebworth which wasn't until a full decade later.