The product is a rare 2018 Japanese Pokemon card featuring Pikachu, part of the Friendly Shop Campaign Holo Promo set. This vintage card is highly sought after by collectors due to its limited availability as a promotional item. Manufactured by The Pokemon Company, this Pikachu card is a valuable addition to any Pokemon TCG collection, especially for fans of the iconic character and collectors of Japanese Pokemon cards. Its holo finish and unique promotional features make it a desirable item for enthusiasts of all ages.