Product Type: Permanent Creme Hair Color. Key Ingredients: Enriched with silk and keratin protein. Features: Provides 100% gray coverage, high-performance color, and leaves hair with shine and silkiness. Usage: Mix with Pravana Creme Developer (10-40V) for permanent color or with Pravana Zero Lift Developer for a no-lift demi-permanent color. Benefits: Low ammonia formula preserves hair integrity and offers long-lasting, vibrant color