The product is a set of three Strike King KVD Elite 300 Series Jerkbait lures, measuring 4.75 inches and weighing 1/2 oz. Designed for freshwater fishing, these lures are specifically formulated for catching all freshwater fish species. The color of the bait is TN Shad 2.0, a popular choice among anglers looking for effective and versatile bait options. Ideal for those looking to enhance their fishing experience with a high-quality and reliable bait option from a trusted brand.