The product is a collection of high-quality fishing lures from well-known brands such as Strike King, War Eagle, and Booyah. These lures are designed specifically for catching all freshwater fish species, making them a versatile and essential addition to any angler's tackle box. With a variety of options and proven effectiveness, this lot of lures is sure to attract and hook a wide range of fish, enhancing the fishing experience for beginners and experienced anglers alike.