The product is a set of 13 English language sports trading cards featuring basketball player Shaquille O'Neal from the 1995-1996 NBA season. Produced by Fleer, these cards are part of the "95-96 Weekend in Phoenix" set, which likely commemorates the NBA All-Star Weekend held in Phoenix during that season. Each card likely showcases a different aspect of O'Neal's performance and career during that time, making it a collectible item for fans of basketball and sports trading cards.