All-Day Comfort + Hydration

Get skin like a juicy apple: Smooth on the outside, hydrated on the inside.

Iconic Lightweight Full Coverage

All of the pigment, without the weight.

Ultra-Concentrated InterLace Pigments

Seamlessly stretch over skin for crease-resistant coverage + a brighter look.

Natural Skin-Like Finish For All Skin Types

Blends in easily to cover everything from blemishes to dark circles + tattoos.

100% Vegan + Cruelty-Free

Fingertip Applicator

Designed with undereyes in mind, it mimics your fingertip for precision + a soft-touch feel.

10ml/0.33 fl.oz

// FIND YOUR SHADE // Choose your shade based on the coverage you want:

HIDE BLEMISHES: Use the shade that’s closest to your skin tone.

WAKE UP + HIGHLIGHT: Choose a shade that’s 1-2 shades lighter than your skin tone.

CANCEL PURPLE//BLUE: Pick a shade with a yellow or golden undertone to balance.

BRIGHTEN DISCOLORATION: Grab a shade with a peach or copper undertone to color correct.

// CONCEAL //

Use the applicator to smoothly apply concealer under your eyes, or anywhere you want more coverage.

Blend it out with a damp beauty sponge or small brush, or tap it into skin with your fingers. Your call.

PRO TIP: When spot concealing, let Good Apple Concealer sit on skin for 30 seconds before blending it out for boosted coverage.

// HIGHLIGHT // Use a shade lighter than your skin tone to accent the high-points of your face. Think: Under eyes blended out to your cheekbones, down the bridge of your nose, in the center of your forehead and your chin.

// RECYCLE // Recycle the box with paper. Once empty, discard the cap + recycle the tube with plastics. The vial cap is made from 70% post-consumer recycled materials.