Embrace your gray with the second step in the Go Gray System. Powered by activated charcoal, Go Gray Clarifying Shampoo & Conditioner progressively fade your permanent and semi-permanent hair color without stripping hair or scalp of essential moisture. Remove product buildup, dirt, and debris with our powerful detox shampoo and conditioner. Made with provitamin B5, oat bran extract, and orange peel extract, our vegan and cruelty-free formula cleanses, fades, and detoxifies hair, soothing your scalp in the process. Begin with applying the cleansing shampoo to wet hair, massaging gently. After rinsing thoroughly, apply the charcoal conditioner and leave on hair for 3-5 minutes to deep condition and hydrate hair. Rinse thoroughly to finish. See complete instructions for more information and cautions.