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This is an art print reproduction of the original.

Shipping is always combined.

Images are printed centered and as large as possible on the photo paper size indicated in the title or selected (when available). There will be a ¼” margin on either side of the long dimension of the image.

Printed on high-quality satin luster paper

Watermark will be removed

Prints are mailed flat

During World War II, the U.S. government used various forms of propaganda to encourage women to join military auxiliary services. The poster titled "Make a Date with Uncle Sam" was part of a recruitment effort specifically targeting women to join the SPARS, the women's branch of the United States Coast Guard Reserve. The SPARS, established in 1942, played a crucial role in freeing up men for sea duty by taking on shore-based roles.

The poster features a confident woman in a Coast Guard uniform standing back-to-back with the iconic figure of Uncle Sam. The tagline "Make a Date with Uncle Sam" is a clever and catchy phrase that combines a sense of patriotism with a personal appeal, encouraging women to see enlisting as both a duty and an opportunity. The use of Uncle Sam, a symbol of American patriotism, alongside a poised and capable-looking woman, emphasizes the importance of women's contributions to the war effort.

The text "Enlist with Coast Guard SPARS" further reinforces the message, inviting women to join this important service. The SPARS acronym stood for "Semper Paratus—Always Ready," the Coast Guard's motto, and reflected the readiness and commitment of the women who served in this branch.

This poster would have been displayed in public spaces such as post offices, recruitment centers, and community buildings, where it could reach women considering joining the military. The imagery and message were designed to appeal to women’s sense of duty, adventure, and the opportunity to serve their country during a time of great need.

TEXT

Make a Date with Uncle Sam

Enlist with Coast Guard SPARS

Apply nearest Coast Guard office

OBJECTS

Coast Guard uniform, Uncle Sam figure, SPARS insignia, hat, military uniform