The Pokémon phenomenon appeared in Japan on February 27, 1996 with the first video games released on Game BoyTM, then developed into playing and collecting card games, TV series, applications, and derivative products.

The Pokémon phenomenon is today one of the most popular entertainments among young and old all over the world. With more than 480 million video games sold and cards produced in 14 languages and distributed in more than 80 countries and regions, Pokémon is an essential license that continues to evolve with new experiences, forms of entertainment and products. Today, there are more than 1,000 Pokémon discovered, including the iconic Pikachu.

To celebrate Pokémon Day, a festive and cultural event for fans which commemorates, every February 27, the release of the first Pokémon games in Japan in 1996, La Poste is teaming up with The Pokémon Company International around the iconic Pokémon from the license, such as Bulbasaur, Charmander, Squirtle, Pikachu and also later this year, Pokémon discovered more recently in the Paldea region.