The product is a textbook titled "Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram and Beyond" by author Jason McDonald. Published by CreateSpace in 2016, this trade paperback book covers the subject area of web and social media marketing. With a length of 11 inches, height of 0.3 inches, and weight of 15.6 ounces, the book contains 144 pages and is written in English. It provides insights and tools for effectively using popular social media platforms for marketing purposes.