Nat Sugarman founded The Beatrix jewelry company after the second World War, in 1946. He named it after his sister, Beatrice.
In 1965, Leonard Mundell, the manager of the company became its new owner.
Noteworthy, marking “BJ” or “Beatrix” wasn’t consistent until 1975, but from 1975 to 1977, marking on the back side was constant and mandatory.
I would date this brooch to the1970s since I personally remember having a very similar brooch but with a powder blue enamel dress. Boy, I sure do wish I had that brooch today. I remember loving it.