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On September 18, 2023, La Poste issued a stamp of the artistic series illustrated by a work by Alphonse Mucha. A young woman's face, looking at you, the body draped in a broad garment, imbued with both tradition and modernity, bare shoulders, a crown of flowers that blends into a curved decoration, elaborated, both ament and relief of an idealized space. The young woman seems to read what should be a catalogue.

When, in 1897, he composed this advertising image entitled Rêverie pour Champenois, his publisher and printer, Alphonse Mucha settled in Paris for ten years. Art Nouveau unfolds with the vivacity of a movement that the time recognized as an emanation of itself, fascinated and worried about the industrialization that transforms the world, and tired of the repetition of nineteenth-century artistic styles around classicism. With its winding lines, its pastel colors, its plant and animal ornamentation that invades the space, the representation is both carnal and ethereal, accessible to the general public also because artists like Mucha make great use of modern means of reproduction, in particular lithography, marketing their images in various formats that ensure its wide dissemination.

Born in Moravia (now in the Czech Republic) and arrived from Vienna in Paris in 1887, Mucha was catapulted to the forefront of the art scene in 1894 by a collaboration with actress Sarah Bernhardt who then played in Gismonda. His poster opens the doors to her partnership with the six-year actress and a world that, in turn, enthusiastically seizes her complex iconography.

Afterwards, Mucha would prefer not to be associated too exclusively with Art Nouveau and, after settling in Prague, he would devote himself to the realization of what he considered his great work – a series of monumental canvases depicting the Slavic Epic – but the popularity of his posters and lithographs would benefit from an extraordinary longevity, witnessing their timeful character.


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