The album package was once again conceived and art directed by our good friend, acclaimed designer David Turner, and his team. David, who won a Grammy for his work on Death Magnetic, is the man behind the look and feel of all of our recent releases, including Through The Never, S&M2, and Hardwired.

“Is there a special meaning to the title?” you ask. James explains it best: “72 seasons. The first 18 years of our lives that form our true or false selves. The concept that we were told ‘who we are’ by our parents. A possible pigeonholing around what kind of personality we are. I think the most interesting part of this is the continued study of those core beliefs and how it affects our perception of the world today. Much of our adult experience is reenactment or reaction to these childhood experiences. Prisoners of childhood or breaking free of those bondages we carry.”