FROM YUPPIES TO RICKROLLING:
The Evolution of Cultural and Internet Memes and the Theory of Memetics
BEATRIZ SCAGLIA
Memetics as a theory is the study of the presence and strength of memes in the collective cultural mind. Memes are ideas or groupings, self-perceptions, and imitable practices. This book explores the more traditional cultural memes such as the preppy or yuppie labels based on fashion and socioeconomic status, as well as the newer meme phenomenons via the internet such as viral marketing, lolcat, and the viral video, plus much more. While the internet has revolutionized the definition of memes, the human nature supporting it remains the same. This book claims to be compiled from high-quality Wikipedia articles.
2011
VERY GOOD CONDITION!
Clean, unmarked pages. Tight spine.
Smoke free, private seller!