Cheerios Promotional Quartz Black Watch. The watch is from the 1990s and is believed to be circa 1995.
The watch isn’t currently working and the cheerio doesn’t currently float around. The watch needs a new battery.
It has a few scuffs/minor signs of wear as pictured but is in good condition overall.
It was part of a short ran send away promotion on the back of Cheerios packets in the UK.

It has a flexible plastic strap. The dial is white with Cheerios branding coloured strips marking the 12, 3 ,6 and 9 hour markers. The dial is signed with the Cheerios logo. There are a thin hour and minute hand, with a rotating see-through plastic disc with Cheerio graphic. This acts as the seconds hand and is the most fun aspect of the watch. It has a Stainless Steel case back which has a sunburst finish.

The movement is an ISA calibre 1198. The movement is quartz and is Swiss Made.
I usually try and post the same or the next day.
Any questions just ask :)