As a young man, Louis-Ulysse Chopard quickly grasped the fact that
it was the comptoirs or watch dealerships that earned the greatest profit from
the work of the framers. Each spring, the agents picked up the movements,
fitted the dials and hands, cased up the finished movements and they marketed
the finished watches. It was therefore better to work independently and Louis-Ulysse
wanted his own brand. He created his L.U.C manufacturing company in Sonvilier,
Switzerland at the age of 24, in 1860.
No watches were mass-produced but his clever blend of artistry and
functionality soon won over a large number of customers. Having grasped that
foreign markets represented the future of his timepieces, he set off to canvass
customers in Eastern Europe, Russia and Scandinavia. In 1912, he visited
Poland, Hungary and the Netherlands with his finest creations. Chopard
chronometers and watches marked the passing of time at the court of Nicholas II
of Russia. Louis-Ulysse Chopard had won himself an international clientele.
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